Royal Blind was founded in 1793, the charity provides care, education and employment for people of all ages who are blind or partially sighted. Royal Blind’s sister charity is Scottish War Blinded.
Project GoalsRoyal Blind is Scotland’s largest visual impairment organisation and offers a diverse range of services including the Royal Blind School, Adult Services, Care For Older People, Scottish Braille Press, Learning Hub and Kidscene. Royal Blind’s sister charity is Scottish War Blinded.
The Club design agency was commissioned by Royal Blind to help develop both on and offline marketing communications to help advertise and promote its services to both existing and future users of its services.
Our SolutionWe helped Royal Blind develop their communications strategy from the ground up. The main brand, sister brand and sub brands were redesigned and structured, giving a more modern coherent appearance and also helping to structure all future marketing approaches.
The RoyalBlind.org charity website was created with an ‘Accessibility First’ approach that placed usability standards at the heart of the design and build process. A suite of guidelines was produced to help the marketing department continue to grow the organisation with a consistent and cohesive voice.
ResultsThe website build has been a massive success in a variety of ways. Recruitment and HR processes have been automated across all the services. The e-commerce and donations integration has improved everything from fundraising event ticket management to Payroll giving.
The more traditional marketing and branding materials have included vehicle wraps, banner stands, magazine and newspaper adverts, stationery and Braille printed business cards, internal and external printed leaflets and brochures. All of which has helped in the organisations continued groath and sucess.